Product → evidence → listing
Product and country
Identify mandatory requirements.
Evidence dossier
Check scope and supply-chain evidence.
Platform submission
Link documents to identified products.
Two checks before listing
The legal check establishes whether the goods may be placed and sold on the destination market. The platform check establishes how to demonstrate this in the seller account and whether category or brand approval is needed. Listing approval does not replace mandatory assessment, and a certificate does not override platform or brand-rights rules.
What to check on each platform
Kaspi uses category approval for restricted goods, with evidence varying by category. Its guidance includes supply records and applicable conformity documents. If a certificate, declaration or state-registration document names another company, evidence linking you to the supplier or importer may be requested. This does not make any third party’s certificate suitable for your goods.
Ozon requires documents to be linked to the relevant goods. Submission depends on the cooperation model and account; check document type, number, validity and coverage. On Wildberries, align the product, listing and approvals; shipments from Kazakhstan to Russia also require category-specific checks of marking and cross-border requirements. Do not copy one country’s settings to another without review.
How to review the supplier’s dossier
Match manufacturer, models, composition and use to the actual goods. Verify status, validity, annexes and the supply chain connecting the seller to the document holder. Keep contracts, delivery records and label photographs. If a mandatory procedure does not apply, substantiate that conclusion before checking what the platform accepts as evidence. A letter stating that goods are not subject to mandatory conformity assessment cannot replace a mandatory certificate when that product requires one.
A practical example
Example: documents name the importer
A seller buys from a local supplier, while the declaration names the importer. First verify that it covers the same manufacturer and products and remains active. Then collect records linking seller, supplier and importer. Kaspi’s additional-document guidance expressly addresses this relationship. Matching broad words such as “cosmetics” or “clothing” is insufficient: there must be a verifiable link from the document to the actual goods.
What to do next
Define market and product
State the sales country, category, models, composition and whether you manufacture, import or resell.
Review the documents
Match legal requirements, supplier documents and the actual product labels.
Prepare submission
Link each item to a suitable document and prepare annexes and required supply evidence.
What to watch for
Account rules change and vary by country and category. Check the current platform guidance before listing; legal obligations remain even if the platform does not request a document immediately.
Official sources
Reviewed:
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